Cyber Week Guide

Jessica Sturdy of Bows & Sequins shares her Cyber Week Guide. Photo is of her sitting at a silver computer with a Chomps meat stick.

Remember when Black Friday and Cyber Monday were both, well, days? Here I am kicking off ‘Cyber Week’ the week leading up to Cyber Monday, but I’ve already seen sales and deals happening for the last two weeks. Kind of nuts and absolutely overwhelming! But I’m here to cut through the noise and boil down what you need to know.

I have my TOP 20 deals to know about, as well as a Complete Guide at the bottom of this post.

My Top Tip for Shopping Cyber Week Sales

In order to ease the sales overload, I always make myself a list. (Contain your shock.) But it honestly helps SO MUCH! First, write out a list of the friends and family you need to get gifts for, and then consider all of the other gifts you need to grab (teachers, delivery drivers, doormen, holiday party hosts, etc). After that, make a quick list of things you’re hoping to buy for yourself and/or your family. Think of things you’re going to need to buy over the next month or two so you can hopefully save some money on those items. Because that’s the whole point, right? It might look a little something like this… Cute PJs for NYE party, daughter’s new basketball shoes, garland for staircase, dress for office holiday dinner, sheets for guest bedroom, etc.

Keep this list on the notes on your phone/computer so you can refer back to it! It will become your BFF to stay on track and not overspend on things you don’t really need. Trust me! Or even try it and report back. It helps me stay focused and not get distracted by all of the pretty, shiny things on the internet, and I have a good feeling it will work for you, too!

My Top 20 Cyber Week Sales to Shop

  1. FRE
  2. J.Crew
  3. U Beauty
  4. Nike
  5. Beyond Yoga
  6. Madewell
  7. Old Navy
  8. Dyson Hair Dryer
  9. Bombas
  10. Samsung Frame TV
  11. Intelligent Change
  12. Boll & Branch
  13. Saks
  14. Oura Ring
  15. One/Third
  16. Marc Fisher
  17. Brightland
  18. Merit Beauty
  19. Everlane
  20. Saie Beauty

Complete Guide for Cyber Week

Your one-stop shop for getting the best deals. Every single sale, in alphabetical order! I will continue to update this list throughout the week so this can continue to be a place to refer back to.

Abercrombie | 25% off everything, no code needed.

Adidas | Up to 70% off!

All She Wrote | Nothing yet.

Alo | 30% off everything.

Anthropologie | 30% off, no code needed.

Athleta | 30% off

Avene | 30% off + free shipping with code FRIDAY30

BaubleBar | Deals starting at just $10!

Benefit | 30% off

Bernardo | Up to 60% off!

Best Buy | SO. MANY. DEALS. All Apple products! $70 off the Oura ring. $100 off Dyson hair products. Plus, deals of the day!

Beyond Yoga | 30% off sitewide! Plus, 75% off sale.

Bloomingdales | 25% off select styles

BlueMercury | Up to 30% off with code GIFT! 20% off $200+, 25% off $800+, and 30% off $1500+

Boll & Branch | 25% off orders of $200+ with code CYBER25

Bombas | 20% off with code HOLIDAY20 25% off (+ Free Shipping!) starting Thursday at 5pm EST with code GOBIG25

Brightland | Up to 30% off with free shipping! 20% off $100+, 25% off $200+, 30% off $300+

Charlotte Tilbury | 30% off everything!

Citizen Watches | Save an extra 15% through Monday

Cosabella | 30% off, get a $25 gift card with orders $150+

Credo Beauty | The brand’s FIRST-EVER sitewide Black Friday sale with 20% off. Starts Friday! (This is where you can now find Follain!)

Dermstore | Up to 30% off + 2x points with code JOY. Plus, receive 2 free gifts with orders $250+

DSW | 35% off with code CYBERDEAL

Everlane | Up to 50% off almost everything!

Express | 50% off everything! Plus, $35 ALL Jeans + ALL Sweaters

Farfetch | Extra 20% off sale!

FRE | 50% off Thursday and Friday! The best deal of the entire year — only these two days!

FWRD | Spend more, save more. 20% off $500+, 25% off $1000+, and 30% off $3000+

Gap | 50% off sitewide, plus 60% off really big deals!

Giorgio Armani Beauty | 30% off sitewide with code BF30, plus 50% off select items.

Higher Dose | 20% off sitewide with code HDBFCM

Hill House | 30% off EVERYTHING, plus a whole section of under $100 Nap Dresses!

Hotel Lobby Candle | 20% off their Holiday Collection through Monday! No code is needed, the discount is applied at checkout.

Intelligent Change | Up to 30% off!

J.Crew | 50% off almost everything!

Jayson Home | 20% off furniture with code BLACKFRIDAY

Jenni Kayne | 25% off everything!

Kate Spade | 60% off with code GIVETUES

Kerastase | 20% off, plus a deluxe bag + sample with all orders. Use code THANKS23

Kiehl’s | 50% off select best-sellers, PLUS 30% off sitewide

L’Avant | Nothing yet.

Lake Pajamas | 25% off sitewide

Levi’s | 40% off!!

Lululemon | No code or set amounts, but a huge Black Friday sale! Their only big sale of the year.

Macy’s | So many specials — ends Saturday!


Mango | Up to 50% off

Marc Fisher | 30% off sitewide, PLUS STACK MY CODE JSTURDY20 for an extra 20% off

Merit Beauty | 20% off sitewide

Monica & Andy | 50% off sitewide

Neiman Marcus | Use code THANKFUL for up to $500 off orders of $2000, down to $50 off orders of $250. Plus, extra 30% off sale!

Net-a-Porter | Extra 15% off sale!

New Balance | 25% off almost everything!

Nike | Use code BLACKFRIDAY to save! Up to 60% off must-have gifts, as well as 25% off almost everything else.

Nordstrom | Lots of Black Friday sales! And designer shopping bonuses, too. Spend $500, get $150 in bonus notes. Spend $1500, get $500 in bonus notes. And spend $3000 to get $1200 in bonus notes! The things that don’t count: designer beauty & fragrance, designer sunglasses, Celine, Chanel, Dior, and Louis Vuitton. Everything else is fair game! If you’re planning on splurging on designer, this is the time to do it. Moncler, Golden Goose, Prada, Gucci, Bottega, Louboutin, YSL, Fendi, Burberry, Max Mara, Valentino, Manolo, Loewe, Toteme, Zimmerman, Stand Studio, Mansur Gavriel, Loro Piana, Mach & Mach, and so much more. If you know of anyone needing to buy their wedding shoes, perfect time to do it!

Nordstrom Rack | Up to 70% off! Extra 40% off clearance.


One/Third | Save 33% with code BF2023 – the biggest discount they’ve ever done!

Osea Malibu | Gifts with purchase. Spend $135 to get a FREE FULL-SIZE Hyaluronic Sea Serum ($88 value), or spend $235 to get the free Hyaluronic Sea Serum AND a free FULL-SIZE Undaria Algae Body Butter ($144 total value)

Ouai | 20% off sitewide

Our Place | up to 45% off!

Paige | 30% off with code CYBER30

Paula’s Choice | 20% off sitewide + $180 of free gifts with code GOLD

Peloton | Save up to $700!

Poolside | 30% off sitewide!

Quince | 24-hr deals over 5 days!

Rag & Bone | 25% off everything, even the sale section. Up to 80% off!

Ralph Lauren | 40% off when you spend $125!

Revolve | 70% off new markdowns!

Saie Beauty | 25% off all orders, plus a daily gift* with purchases over $75! (*before they sell out, limited quantities)

Sail to Sable | up to 70% off!

Sam Edelman | 35% off with code HOLIDAY35

Saks | Spend $150 to get a $75 gift card!

Sam Edelman | 30% off, plus free shipping!

Samsung Frame TV | up to $1,000 off!

Saxx | 25% off everything

Sephora | 30% off different brands daily

Serena & Lily | Sitewide savings… 25% off dining, 30% off bedding + bath, 30% off lighting, 40% off chairs, 40% off side tables, and 70% off clearance

Set Active | 40% off everything!

Shopbop | 25% off with code HOLIDAY

Skims | Bi-annual sale! Discounts on lots of best sellers.

Space NK | Up to 25% off

Spanx | 20% off EVERYTHING

Summersalt | 30% off everything, up to 60% off select styles!

Supergoop | 20% off everything with code CYBER23

Talbots | 50% off one item until Friday at noon, and then 40% off everything until Friday at midnight.

Tatcha | 25% off sitewide with code CYBER23. Best deal of the year! Plus, free gifts with purchase.

Therabody | Save up to $300 on recovery devices!

Thymes | It’s the perfect time to stock up on the best holiday scent: Fraiser Fir. Get 20% off orders of $100+, 25% off $200+, and 30% off $300. These candles and diffusers make for great hostess gifts!

Tory Burch | 30% off orders of $250+

Tuckernuck | Biggest sale of the year! 20% off sitewide, 25% off $500+, and 30% off $1000+

U Beauty | 20% off everything with code BF20

Ulta | $10 off a $40 purchase, plus lots of 50% deals

Vegamour | Up to 30% off with code INDULGE30

Versed | 20% off with code CYBER20

Vineyard Vines | Up to 60% off holiday favorites with code BFEVENT! Ends Saturday.

Zappos | 50% off daily deals!

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