Uniqlo Open in Chicago!

bows & sequins uniqlo

The day is finally here– Uniqlo opens on Michigan Avenue in Chicago today! I discovered Uniqlo when I lived in New York and fell in love with their high-quality, affordable, on-trend basics. (FYI: Their cashmere is awesome!) I was so giddy when Uniqlo reached out to me earlier this summer to take part in their “People” campaign surrounding the Chicago flagship store opening.  I got a sneak peek of their amazing fall collection back when we shot the campaign in August and I’ve been counting down the days to buy the pieces I’m wearing in the images! Plaid poncho, check. Cashmere turtleneck, check. Sweatpants, check check check.

jessica sturdy uniqlo chicago

jessica sturdy uniqlo plaid poncho

Look #1  //  Down Jacket with Fur Hood  |  Fleece Turtleneck  |  Fleece-Lined Skirt  |  Plaid Socks  |  Stan Smiths

Look #2 //  Plaid Poncho  |  Cashmere Turtleneck  |  Sweatpants  |  Converse Sneakers

PS: Bears and Illini fans, you need this plaid poncho in the Orange & Navy!! I’m also obsessed with this scarf.

jessica sturdy uniqlo chicago magazine

The coolest part about this campaign was seeing the photos of all of the Chicago tastemakers that were featured around the city of the Chicago. Full-page in Chicago Magazine and multiple bus stops around the city? Major pinch-me moment!!

jessica sturdy uniqlo bus stop ad chicago lakeview

jessica sturdy uniqlo bus stop ad chicago lincoln park

jessica sturdy uniqlo bus stop ad chicago state street

If you’re not in Chicago or near a Uniqlo store, don’t fret. Everything I’m wearing is online, too!

Here are some more of my favorites from the fall collection…

Current Faves

Leave a Comment


  1. 10.23.15
    Meagan said:

    Congrats! What a major campaign!

  2. 10.23.15

    Omg that’s huge! Congrats!!!

    Her Heartland Soul

  3. 10.23.15

    You’re on bus shelters??!?!?!

  4. 10.23.15

    gosh I want nothing more than for my blog to take off like yours has. You were my inspiration to start my very own fashion blog over a year ago and I still look to you for inspiration!
    xoxo, Julia

  5. 10.24.15
    Robin said:

    That’s amazing, Jessica! Congrats!

  6. 10.24.15
    Kelly said:

    This is so exciting! What an awesome opportunity! Congratulations!
    Kelly • http://www.kellyzugay.com/

  7. 10.24.15

    I love Uniqlo! When they came to Philly area last year I was so excited! I think I own 5 pairs of their jogger style sweatpants, love them! Congrats on being in the campaign!


  8. 10.25.15

    This is so awesome! Congrats! I love both looks.

    Blonde in Cashmere

  9. 10.25.15
    Mary Kate said:

    Wow congrats!! I work near there, so I’ll definitely have to check them out this week!

    Mary Kate

  10. 10.25.15
    Heidi said:

    So excited that Uniqlo has arrived!

    Wishes & Reality

  11. 10.26.15
    melissa said:

    Congrats Jess! This is so cool!

  12. 10.27.15
    Kimq said:

    Love Uniqlo, and how awesome you got to do a campaign with them! The pictures look great! Congrats and thanks for sharing.