The day is finally here– Uniqlo opens on Michigan Avenue in Chicago today! I discovered Uniqlo when I lived in New York and fell in love with their high-quality, affordable, on-trend basics. (FYI: Their cashmere is awesome!) I was so giddy when Uniqlo reached out to me earlier this summer to take part in their “People” campaign surrounding the Chicago flagship store opening. I got a sneak peek of their amazing fall collection back when we shot the campaign in August and I’ve been counting down the days to buy the pieces I’m wearing in the images! Plaid poncho, check. Cashmere turtleneck, check. Sweatpants, check check check.
Look #1 // Down Jacket with Fur Hood | Fleece Turtleneck | Fleece-Lined Skirt | Plaid Socks | Stan Smiths
Look #2 // Plaid Poncho | Cashmere Turtleneck | Sweatpants | Converse Sneakers
PS: Bears and Illini fans, you need this plaid poncho in the Orange & Navy!! I’m also obsessed with this scarf.
The coolest part about this campaign was seeing the photos of all of the Chicago tastemakers that were featured around the city of the Chicago. Full-page in Chicago Magazine and multiple bus stops around the city? Major pinch-me moment!!
If you’re not in Chicago or near a Uniqlo store, don’t fret. Everything I’m wearing is online, too!
Here are some more of my favorites from the fall collection…
Congrats! What a major campaign!
-Meg
http://www.smalltownsisters.blogspot.com
Omg that’s huge! Congrats!!!
Her Heartland Soul
http://herheartlandsoul.com
You’re on bus shelters??!?!?!
gosh I want nothing more than for my blog to take off like yours has. You were my inspiration to start my very own fashion blog over a year ago and I still look to you for inspiration!
Thanks,
xoxo, Julia
http://www.littlepieceofchic.com
That’s amazing, Jessica! Congrats!
This is so exciting! What an awesome opportunity! Congratulations!
Kelly • http://www.kellyzugay.com/
I love Uniqlo! When they came to Philly area last year I was so excited! I think I own 5 pairs of their jogger style sweatpants, love them! Congrats on being in the campaign!
Laura
http://www.lauraaimevous.com
This is so awesome! Congrats! I love both looks.
Blonde in Cashmere
Wow congrats!! I work near there, so I’ll definitely have to check them out this week!
Mary Kate
http://www.mynewchicagolife.com
So excited that Uniqlo has arrived!
Wishes & Reality
Congrats Jess! This is so cool!
xo,
Melissa
MissyOnMadison.com
Love Uniqlo, and how awesome you got to do a campaign with them! The pictures look great! Congrats and thanks for sharing.
http://www.everydaystilettos.com